Sara Turack, the owner of a 12-chair salon in Omaha, laid off her staff of seven after she closed in March, around the time nonessential businesses in the city were ordered to close. At the time, Turack was nervous that customers and staff would be reluctant to return, given how close stylists and customers are situated and because she worried staggering job losses would eat into budgets for services like professional haircare.
Later that month she received a loan through the Paycheck Protection Program, part of the Cares Act passed to help corporations, households, and small businesses through the coronavirus pandemic. By early May, Turack was back open for business. She used her loan to bring back staff and hire three more employees, and she says about 90% of her clients have already booked appointments.
“You are not going back to business as normal. So you have to think differently,” Turack says. Be nimble and ask for help, and involve everyone on your team in the process, she advises. As small-business owners before the pandemic, “we saw being ‘busy’ as a badge of honor. Being ‘busy’ and efficient/effective are different,” she says.
Later that month she received a loan through the Paycheck Protection Program, part of the Cares Act passed to help corporations, households, and small businesses through the coronavirus pandemic. By early May, Turack was back open for business. She used her loan to bring back staff and hire three more employees, and she says about 90% of her clients have already booked appointments.
It Will Get Harder, Stay Strong
Rolling reopenings have been an obstacle to a smooth return to business, Turack says. The county where Lark is located opened before other parts of the state, which Turack says brought some potential out-of-town customers looking to make appointments. Those would-be clients were upfront about being from another county, Turack says, and she turned them down. She also is operating on a reduced schedule, open about six hours a day, in order to try to help limit staff and clients’ exposure.
Later that month she received a loan through the Paycheck Protection Program, part of the Cares Act passed to help corporations, households, and small businesses through the coronavirus pandemic. By early May, Turack was back open for business. She used her loan to bring back staff and hire three more employees, and she says about 90% of her clients have already booked appointments.
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